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  • English
    • Spanish
  • Marketing Challenges
    • Strategy Challenges
      • More Leads
      • Better Leads
      • Lower Lead Cost
      • Faster Cycle
      • Customer Expansion
    • General Challenges
      • Integrations
      • Automate Processes
    • Better Data and Utilization
  • Our Solutions
    • Marketo Implementation
    • CRM Integration
    • Marketo Audit
    • Consultancy Services
    • Marketo Training
    • Data and Reporting
    • Flowsteps.io
  • Marketo
  • Academy
    • Webinars
    • Blog
    • Guides
  • About Us
    • Careers
  • Contact Us
  • Request Demo
Kapturall Logo
Solution areas

Marketo Consultancy Services

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Consultancy Services

Crafting Your Unique Marketo Journey

Welcome to Kapturall's Consultancy Services, where we tailor our expertise to meet your unique needs. Whether you're in the early stages of constructing your Marketo strategy or seeking to optimize and elevate your current operations, we offer two distinct paths: "Build" and "Run."

Build: Lay the Foundation for Marketing Excellence

In the realm of "Build," we focus on constructing the pillars of your Marketo ecosystem. It's about crafting strategies, setting up the infrastructure, and ensuring every element aligns seamlessly with your business goals. If you're looking to create something new, reimagine your Marketo setup, or architect a custom solution, "Build" is your starting point.

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Services under "Build" include:

  • Marketo Strategy Development
  • Marketo Strategy Development
  • Infrastructure Setup and Configuration

Run: Optimize, Execute, and Propel Your Marketing Forward

"Run" is where your Marketo journey takes flight. Here, the focus shifts to optimizing what's already in place, executing campaigns flawlessly, and extracting maximum value from your Marketo instance. Whether it's leveraging best practices through program templates, enhancing lead scoring models, or streamlining lead nurturing, "Run" is about achieving operational efficiency and unlocking the full potential of your marketing efforts.

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Services under "Run" include:

  • Program Templates: Operational Efficiency and Future-Proof Campaigns
  • Lead Scoring: Prioritize Leads for Higher Conversions
  • Lead Nurturing: Amplify Marketing Touches Without Manual Overhead

Center of Excellence

Running effective campaigns shouldn't mean reinventing the wheel each time. With our Program Templates, we build campaigns that embody best practices. Empower your team to clone and execute campaigns efficiently. Gain operational efficiency, run more effective campaigns, and be prepared for the future by capturing data you'll need down the road. Say goodbye to redundancy and hello to strategic marketing.

Center of Excellence

Naming Convention

Establish a robust naming convention for consistent organization and easy navigation, ensuring clarity and efficiency in managing various elements within your system.

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Center of Excellence

Roles and Users

Define roles and manage users effectively to streamline access and permissions, optimizing collaboration while maintaining security and accountability across your platform.

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Center of Excellence

Channels and Steps

Explore diverse communication channels and map out strategic steps to enhance engagement, ensuring a seamless and effective flow in your communication processes.

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Center of Excellence

Segmentations

Implement targeted segmentations to refine your audience, enabling personalized interactions and maximizing the impact of your campaigns for improved engagement and conversion rates.

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Center of Excellence

Campaigns templates

Create and optimize campaign templates for efficiency and consistency, simplifying the process of launching impactful campaigns that resonate with your audience.

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Center of Excellence

Lead Scoring

Enhance lead management by implementing a comprehensive lead scoring system, allowing you to prioritize and focus efforts on leads with the highest potential for conversion.

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Center of Excellence

Lead Nurturing

Develop effective lead nurturing strategies to guide prospects through the buyer's journey, fostering relationships and increasing the likelihood of successful conversions.

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Center of Excellence

Lead Stamping

Incorporate lead stamping techniques for enhanced tracking and identification, providing valuable insights into lead behavior and improving overall campaign performance.

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Center of Excellence

Preference Center

Empower your audience with a preference center, allowing them to customize their communication experience, ultimately fostering a stronger connection and improving satisfaction.

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Center of Excellence

Reports

Access insightful reports and analytics to evaluate the performance of your campaigns, channels, and strategies, facilitating data-driven decisions for continuous improvement and success.

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Campaign execution: your extra pair of hands for marketing excellence

In the fast-paced world of marketing, sometimes you need more than just a plan – you need hands-on expertise to bring your campaigns to life. Introducing our Campaign Execution services, designed for those seeking operational efficiency, risk mitigation, and an extra pair of hands to handle the intricacies of marketing automation.

Campaign Execution

Operational Efficiency

Streamline your campaign execution process for maximum efficiency. Our experts seamlessly integrate into your workflow, ensuring your campaigns run like a well-oiled machine.

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Campaign Execution

Risk mitigation

Mitigate risks associated with campaign execution. Our experienced team anticipates potential challenges and implements strategies to keep your campaigns on track and compliant.

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Campaign Execution

Extra Hands When You Need Them

Whether it's due to maternity leave, bandwidth constraints, or the need for specialized expertise, our Campaign Execution services provide the extra hands you need precisely when you need them

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Campaign Execution

Hands-On Expertise Beyond Marketo

Marketing involves more than just Marketo. Our team brings hands-on expertise in various aspects of marketing, complementing your broader marketing efforts seamlessly.

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Campaign Execution

Bandwidth Solutions

When your plate is full and bandwidth is a concern, our Campaign Execution services offer a practical solution. Get the work done without overwhelming your team or sacrificing quality.

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Marketo Admin Services: Strategic Guidance for Operational Excellence

In the dynamic landscape of modern marketing, staying ahead requires more than just routine operations – it demands strategic oversight. Introducing our Marketo Admin Services, crafted for those seeking operational efficiency, risk mitigation, and strategic advice without getting entangled in the building or running aspects.

Marketo Admin Services

Operational Efficiency

Streamline your Marketo operations with a keen focus on efficiency. Our admin services ensure that your marketing automation engine runs smoothly, optimizing processes for maximum impact.

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Marketo Admin Services

Risk Mitigation

Navigate the marketing automation terrain with confidence. Our admin services include proactive risk mitigation strategies, keeping your Marketo instance secure and compliant.

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Marketo Admin Services

Strategic Advice

Step into the realm of strategic marketing. Our experienced Marketo administrators provide insightful advice, steering your projects with a forward-looking perspective. Stay ahead of industry trends with ongoing strategic guidance.

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Marketo Admin Services

Project Supervision

Not looking to build or run? We've got you covered. Supervise your Marketo projects without getting into the nitty-gritty. Our admins take charge, ensuring your projects align with strategic goals and industry trends.

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Marketo Admin Services

Continuous Insight, Not Just Snapshots

Marketo is a dynamic platform, and your strategy should reflect that. Our admin services provide continuous insights, not just a snapshot in time. Stay updated with evolving trends, ensuring your marketing stays ahead of the curve.

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The Way We Work

We understand that not all clients have the same needs. That's why we've created three defined work structures to assist you with your marketing strategy. You choose the one that suits you best.

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Team Extension

You'll have access to a certain number of hours from our consultants. The goal is to integrate (and align) them with the interests of your team.

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Bank Hours

This model is based on a total sum of hours to be used within an allotted timeframe, to respect deadlines and achieve results in the agreed time.

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Marketo Expert

We have top-notch Marketo experts on our team. Through this model, you can have a consultant from our team for a specified duration.

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