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💊 Discrepancies in Email Deliverability – Email Performance vs. Smart List
If you've ever noticed discrepancies when analyzing who received an email in Marketo, the issue may be related to renaming the email while the campaign was active.
Email performance report
Logs the full history of email sends, including recipients before and after the name change.
Smart list
Logs the full history of email sends, including recipients before and after the name change.
Why does this happen?
Logs the full history of email sends, including recipients before and after the name change.
How to identify and prevent deliverability data gaps?
- Check the Audit Trail: You can use the Audit Trail section to review all changes made to email assets and confirm if a name change is causing the discrepancy.
- Maintain a strict Naming Convention: Avoid renaming emails mid-campaign to prevent inconsistencies.
- Cross-check deliverability: Compare the Smart List with the Email Performance Report to detect discrepancies.
- Document name changes: If renaming is necessary, keep a log of the old and new names for accurate tracking.
By proactively managing your email naming strategy and leveraging Audit Trail, you can ensure reliable deliverability tracking and accurate reporting in Marketo.