đź’Š How to Handle Marketo Communication Limits
âť“ What are Communication Limits?
They’re Marketo’s way of preventing email fatigue. You can set a maximum number of emails a lead can receive per day and per week—helping you avoid overwhelming your audience.
🛠️ Where are they configured in Marketo?
Go to Admin > Communication Limits. From there, you can define the daily and weekly thresholds and decide whether operational emails should be included.
🔍 The Common Question:
If you’re running multiple email campaigns, you might wonder—how does Marketo decide which email gets sent when communication limits are in place? Is it based on the time the email was scheduled or the actual send time?
đź’ˇ The Correct Answer:
Marketo determines email delivery based on which email is sent first, not by which one was scheduled first. This is crucial because the scheduling time doesn’t account for last-minute changes—like someone being removed from a campaign. The system only considers the emails that actually go out, so the first email to be sent will count against yo