💊 Why it's important to manage and deactivate trigger campaigns in marketo
Why Deactivating Triggers Matters 🚦
If you have more than 300 active trigger campaigns, your Marketo instance may slow down, affecting overall system performance. Deactivating inactive campaigns helps improve speed and efficiency, keeping your instance optimized and campaigns manageable.
Managing Trigger Campaigns 🔄
When you deactivate a trigger campaign, leads already in the flow will continue processing. To remove these leads and stop further processing:
- Create a batch Smart Campaign with a "Member of Smart Campaign" filter, selecting the deactivated campaign.
- Add the "Remove from Flow" step in the flow, specifying the deactivated campaign.
- Run the batch campaign to remove any remaining leads from the flow.
Automatic Cleanup of Idle Trigger Campaigns 🧹
Marketo's quarterly cleanup identifies and deactivates trigger campaigns that haven’t seen activity in 6 months or more. This automated cleanup boosts system performance by removing unused campaigns. You’ll receive a notification one week before deactivation, allowing you to review and reactivate critical campaigns if needed.
Keeping Essential Campaigns Active 📌
To prevent important “always-on” campaigns from deactivation, you can reset the 6-month inactivity timer in two ways: -If a person qualifies for the campaign. -By manually deactivating and reactivating the campaign.
Optimizing with Idle Campaign Cleanup 📈
Idle Campaign Cleanup is a great opportunity to:
- Identify outdated campaigns with unused triggers (e.g., old URLs or data fields).
- Consolidate low-performing campaigns into a single active trigger to streamline.
- Ensure critical campaigns, such as form fills or operational flows, remain active.
Steps for Effective Cleanup Management ✅
- Review Notifications: Subscribe to Idle Trigger Campaign Cleanup alerts.
- Collaborate on Review: Export the list and discuss with your team.
- Categorize Campaigns: Use Google Sheets to group campaigns (e.g., email, webinar) and decide which to deactivate.
- Reactivate Key Campaigns: Reactivate essential evergreen campaigns to prevent their deactivation.
By following these steps, you keep trigger campaigns efficient, align them with your goals, and optimize your Marketo instance for top performance.