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💊 The power of Archiving old assets in Marketo
What is Archiving? 🗂️
Archiving is the process of storing old assets that you don’t need to use regularly but may want to keep for reference or historical purposes. In Marketo, archiving is an effective way to maintain an organized instance while preserving important data.
Why Archive your Assets? 💡
- Improved Search Results: Archived folders do not appear in regular search results, helping you focus on current assets without clutter from outdated items.
- Streamlined Auto-Suggest: Archived assets won’t show up in auto-suggestions, which keeps your choices relevant and reduces confusion.
- Cleaner Templates Selection: Archived templates won’t be available in Design Studio when creating new emails or landing pages.
- Limited Landing Page Testing: Archived pages are excluded from landing page test groups, so only active content is used for testing.
- Safe & Active Assets: Archiving does not unapprove or deactivate assets. If in use, these will continue working seamlessly, making archiving a safe way to organize without disrupting functionality.
Extra Tips for a Neat Marketo Instance 🧹
- Keep a dedicated folder structure, such as "Region > Year > Archived Programs," to easily locate past content.
- Set a recurring day each month to archive old assets and keep your instance clutter-free.
Remember:
Archived assets are still searchable globally and remain functional if actively used. However, archiving outdated programs with active campaigns can impact performance, so deactivate smart campaigns where necessary.
Organizing your Marketo instance with archived folders creates a user-friendly structure, so you and your team can work more efficiently!