Adobe Summit 2026: What you need to know

Adobe Summit 2026 takes place from April 19 to 22 at the Venetian Convention and Expo Center in Las Vegas.

Over four days, the event brings together marketing professionals, data analysts, developers, and customer experience experts for keynotes, hands-on workshops, networking opportunities, and major product announcements.

Here’s a day-by-day overview:

Preconference – Sunday, April 19
Pre-event training and certification exams.

Day 1 – Monday, April 20
Opening keynote, strategic keynotes, sessions and labs, Community Pavilion, and welcome reception.

Day 2 – Tuesday, April 21
Second-day keynote, Sneaks, sessions and labs, Community Mixer, and Summit Bash.

Day 3 – Wednesday, April 22
Sessions and labs, Community Pavilion, and certification exams.

The event will take place at the Venetian Convention and Expo Center, directly connected to The Venetian and The Palazzo hotels.

If you’re staying there, everything will be just a few steps away!

You’ll be able to enjoy over 200 sessions, multiple content tracks, a vibrant Community Pavilion, and the iconic Summit Bash.

Adobe Summit 2026 is designed for professionals working in digital experience, customer engagement, and marketing technology.

You’ll get the most out of the event if you are:

• A digital marketing professional looking to stay ahead in engagement strategies and personalization capabilities.
• A customer experience leader focused on creating seamless, end-to-end journeys within the Adobe ecosystem.
• A data analyst aiming to better understand and activate customer data.
• A content creator or manager interested in AI-driven content creation and asset management.
• A marketing operations professional overseeing tech stacks and workflows across teams.
• A developer interested in integrations, APIs, and custom solutions within Adobe Experience Cloud.

Online attendance is free and open to everyone. You’ll have access to keynotes, Sneaks, strategic sessions, and a selection of on-demand content.

💡 Hands-on labs and pre-event training are available exclusively in person.

Adobe Summit offers a variety of session formats designed for different learning styles and levels of experience:

Keynotes
Led by Adobe executives and guest speakers, these sessions highlight product vision, major announcements, and industry trends. The Opening Keynote (Monday) and Day Two Keynote (Tuesday) are the main highlights.

Strategy Keynotes
A deeper dive into specific topics, featuring Adobe experts and customer stories that bring real-world use cases to life.

Sneaks
One of the audience favorites, showcasing experimental innovations from Adobe Labs and offering a glimpse into what could shape the future of Adobe products.

Breakout Sessions
More focused, smaller-group sessions covering a wide range of topics, from foundational concepts to advanced use cases.

Hands-on Labs
90-minute practical sessions led by instructors, with preconfigured environments to learn by doing. These are exclusively in person and tend to fill up quickly, so it’s best to plan ahead.

Interested in where Adobe Marketo Engage is headed?

These are the sessions you can’t miss. Discover insights on AI, automation, and smarter ways to engage and convert your audiences.

Future of Marketing Automation: B2B Customer Journeys Vision and Roadmap [S201]

Your full in-person conference pass includes access to the Adobe Digital Experience Certification exams, available on-site from April 19 to 22, with no prior booking required.

Available certifications include:

• Adobe Journey Optimizer – For campaign professionals and marketing technology (martech) specialists
• Adobe Marketo Engage – For demand generation and marketing operations teams

Each certification allows you to validate your expertise and earn a recognized credential that you can proudly showcase on LinkedIn and other professional platforms.

The best part?

These certifications are included at no additional cost with your full event pass, giving you a great opportunity to level up your skills, gain practical recognition, and leave Summit not just with insights, but with tangible proof of your expertise.

Nothing compares to Adobe Summit, where ideas turn into action.

We’ll be sharing live insights, standout moments, and key takeaways throughout the event, so keep an eye on this space.

If you’re attending, let’s meet! Our Marketo Champions, Santi Muniagurria y Josh Arrington will be at the Summit!

👉 Follow us on LinkedIn, and feel free to reach out if you’d like to connect, we’d love to meet you!