Josh Arrington

Maketo Champion & CMTO

Marketing technology consultant & full stack developer specializing in marketing automation, strategy and highly effective campaign execution. Recently named Marketo Champion by Adobe. Over 18 years of experience working with companies to identify the right mix of marketing technologies and putting them to work with profitable purpose.

Posts by Josh Arrington:
Marketo meets AI: from execution to strategic marketing ops
Data Enrichment in Marketo: The piece that transforms your automation results
Data Enrichment in Marketo: The piece that transforms your automation results

Discover why data enrichment is essential in Marketo and how to implement it smartly—from data hierarchy to scalable integrations like Flowstep.io.

Marketo Email Design: Creating Professional and Responsive Emails
Marketo Email Design: Creating Professional and Responsive Emails

Discover how to create visually appealing Marketo emails that are easy to edit and fully optimized for mobile, Dark Mode, and Outlook.

Marketo New Email Editor: What’s new
Marketo New Email Editor: What’s new

Marketo Engage’s new email editor, the Marketo New Email Designer, aims to bridge the gap with more intuitive and flexible features. Discover its new interface, responsive design, and how it can streamline your email marketing efforts.

The future of lead qualification is AI-powered
The future of lead qualification is AI-powered

Explore how AI enhances lead qualification, driving efficiency and precision in modern marketing strategies.

Self-Service Flow Steps: Marketo’s Game-Changing Feature Has Untapped Potential
Self-Service Flow Steps: Marketo’s Game-Changing Feature Has Untapped Potential

OverviewHere’s the thing. If your top priority now is looking for a way to acquire more leads, then probably it’s…

Hyper Personalization with Marketo & OpenAI
Hyper Personalization with Marketo & OpenAI

OverviewHere’s the thing. If your top priority now is looking for a way to acquire more leads, then probably it’s…

AI-Powered Segmentation in Marketo with OpenAI
AI-Powered Segmentation in Marketo with OpenAI

Overview Segmentation is a powerful tool within Marketo. When set up correctly, it enables us to target and personalize every…

The Future of Work? Exploring the Transformative Potential of AI and ML
The Future of Work? Exploring the Transformative Potential of AI and ML

Explore the impact of AI and ML on workplace productivity and future work dynamics.

Understanding The Talking Future of Lead Segmentation
Understanding The Talking Future of Lead Segmentation

Improve your marketing with advanced lead segmentation techniques for precise targeting.

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