Overview
Our Gender Flow Action is a helpful tool for making informed decisions in your Marketo campaigns. With this flow action, you can determine the most likely gender of your leads based on their first name. While it is impossible to make such predictions 100% accurate, it comes close, and provides useful information that can assist you in targeting specific segments of your audience or personalizing your communication. Give Gender Flow Action a try and see how it can assist you in your smart campaign.
Requirements
- Kapturall Actions API Key
Installation
In Marketo, navigate to Admin > Service Providers
Select "Add new service"
Enter ther service URL
Enter your Kapturall API Key
Outbound Field Mapping
Select First Name & Country fields (optional) to be sent when flow action is triggered. This will default to the first name and country but you may update the mapping here if you chose.
Inbound Field Mapping
Select the field you would like the gender to be returned to. The value returned will be male, female or empty if a gender couldn't be determined. This will default to Social Gender
You should now see the Gender flow action in your service providers.
Usage
Add flow action to smart campaign
Once installed, you should see the action available to add to smart campaigns under Installed Flow Steps