Success Story: General Electric Healthcare

General Electric HealthcareSector: Health, Engineering and Technology (B2B & B2C)With Marketo, the marketing and sales departments in GE’s Healthcare division are much better aligned to work in the same direction, personalizing messages for each potential customer and with consistent messages throughout their buying process. At GE now they know how to measure up to the […]

Success story: CA Technologies

CA TechnologiesSector: Tecnology (B2C and B2B)CA went from periodic Email Marketing campaigns to an automation strategy that spoke with customers how and when customers wanted, improving their user experience not only in the purchase phase but also in the post-sale phases.

Caso de éxito: Flight Center

Flight Center Travel ClubSector: Transporte y Turismo (B2C y B2B)Esta empresa multinacional Australiana ha mejorado la retención de clientes ya adquiridos a través de una estrategia que entendiera mejor la experiencia y el ciclo de compra de sus clientes y que estrechara la relación con estos a través de comunicaciones personalizadas con Marketo. Gracias a Sales […]