Do you want to use Digital Marketing to sell the way people and companies buy now? Not sure where to start?
We are a team of marketers, creatives and technicians who develop, design and manage innovative Digital Marketing strategies for all stages of the sales cycle. We put special focus on Marketing Automation and how to transform your website visitors into buyers.
AREAS OF KNOWLEDGE
We guide you through the process of understanding how Digital Marketing and Marketing Automation fit into your business strategy from a business point of view and with an eye on your bottom line.
We manage the alignment between Marketing and Sales, designing the Leads Qualification process, Lead Hand-off (passing Leads between Marketing and Sales) and defining the Service Level Agreement between Marketing and Sales regarding what a Lead is and how and when a Lead should be passed to Sales. We design the Lead Nurturing and Lead Scoring strategy.
We guide the design of multichannel campaigns from a strategic point of view, providing best practices on how to integrate SEO, SEM, Social Media, Emailing, Content Marketing, and other Digital Marketing disciplines with a single obsession: how to generate more Leads and close more Sales.
We design your content strategy, translating it into an editorial calendar that details what content to develop, when and how to do it, and who should lead the creation of it.
BUYING CYCLE (BUYER'S JOURNEY)
We analyze and document the different phases of the buying cycle of your customer. We make an inventory of the questions that your potential customers ask throughout the buying cycle.
BUYER PERSONAL CREATION
We design an archetypal profile of your potential customers that includes your priorities, success criteria, decision parameters, etc. to guide the construction of relevant content.
We guide you in the adaptation of your Marketing organization in order to operate an efficient Digital Marketing machine.
METRIC AND ANALYTICS
We define and implement success metrics and dashboards. We benchmark, analyze and interpret the results to make business sense and take improvement actions.