SUCCESS STORIES FROM B2B AND B2C MARKETO CLIENTS
George Washington University
Sector: Education (B2C)
The Business School of this prestigious University of the United States has taken advantage of all the potential of Marketo to do a Marketing that allowed it to stand out and grow in new students within an enormously competitive space.
Flight Center Travel Club
Sector: Transport and Tourism (B2C and B2B)
This Australian multinational company has improved the retention of already acquired customers through a strategy that better understands the experience and purchase cycle of its customers and that strengthens the relationship with them through personalized communications with Marketo. Thanks to Sales Insight from Marketo, the sales department is now being able to better prioritize to which leads dedicate their effort to.
Sector: Technology (B2C and B2B)
CA went from periodic Email Marketing campaigns to an automation strategy that spoke with customers how and when customers wanted, improving their user experience not only in the purchase phase but also in the post-sale phases.
General Electric Healthcare
Sector: Health, Engineering and Technology (B2B and B2C)
With Marketo, the marketing and sales departments in GE's Healthcare division are much better aligned to work in the same direction, personalizing messages for each potential customer and with consistent messages throughout their buying process. At GE now they know how to measure up to the last dollar the marketing contribution on the final turnover of the division.
Sector: Engineering and Technology (B2B and B2C)
Thanks to Marketo, at Panasonic they have managed to go from launching 80 campaigns a year to launching more than 850 campaigns a year, with the same resources. This has had a great impact on their ability to generate more opportunities for their sales pipeline, at the same time that they have improved the experience of their customers.
Sector: NGO (B2C)
One of the challenges of this NGO was that a large part of its donors only made a financial contribution once, but never again. Thanks to Marketo, the NGO has managed to multiply the number of recurring donors by establishing closer communications and relationships with supporters who have not yet taken that step of commitment.