Explore the vibrant world of marketing automation and Marketo through the Kapturall Blog

Discover why data enrichment is essential in Marketo and how to implement it smartly—from data hierarchy to scalable integrations like Flowstep.io.

Are your campaigns falling short? The issue might be your data. Discover how the 7 dimensions of the Data Health Check in Marketo can help you clean, automate, and improve your database quality to make smarter decisions.

Discover how Marketo’s Predictive Audiences feature, powered by AI, can help you segment smarter, send less, and achieve more. Fewer contacts, greater impact.

Bot activity can distort your Marketo email metrics, leading to inaccurate reports, inflated lead scores, and automation misfires. This guide explains how to enable Marketo’s Bot Activity feature to filter out false interactions and ensure your data reflects real engagement.

Attending Adobe Summit 2025 without a plan might make you miss the most valuable opportunities. In this guide, we’ll show you how to access private events, secure your spot in top sessions, and earn free certifications to get the most out of Marketo Engage.

Discover how to create visually appealing Marketo emails that are easy to edit and fully optimized for mobile, Dark Mode, and Outlook.