💊 Email Metrics in Email Performance Report vs. Smart Lists

Having trouble with unsubscribe metrics in your Smart List? 🤔 Here's a quick fix!

Email Platforms Issue 📧:

Platforms like Gmail let users unsubscribe quietly, which Marketo catch.

The problem comes with the activity log. The person does not click on the unsubscribe link or fill out the form, so these activities do not appear in their activity log.

💡 Solution

Adjust your Smart Lists! Look beyond clicks and forms to match the thoroughness of Email Performance Reports.

🔍 Why It Matters:

Understanding these differences helps us get the real picture of our email campaign success and know our customers better.