💊 Getting Started with the New Marketo Email Editor
The new Marketo New Email Designer simplifies email creation with drag & drop functionality and advanced features like AI-powered content and content locking.
Here’s a quick breakdown of how to dive in:
1️⃣ Check yout prerequisites
Adobe IMS Migration: Ensure your Marketo instance has migrated to IMS to unlock the new editor.
GenAI Terms: Sign the Adobe GenAI terms if you want to use AI-driven content and images (Adobe Firefly).
2️⃣ Create or import email temlates
Design from Scratch: Build a new template with a blank canvas, dragging in columns, images, text blocks, and more.
Import HTML: Use pre-made templates or older Marketo assets. Note that drag & drop editing may be more limited on imported blocks.
Sample Templates: Use Adobe sample templates to start your journey in the new email editor.
3️⃣ Build reusable fragments (the new snippets)
Drag & Drop, Too: Unlike the old Snippets (HTML-based), Fragments are edited visually, just like any other content block.
Consistency at Scale: Maintain brand elements (footers, disclaimers, logos) once, then reuse them across multiple emails. Update a Fragment in one place, and changes appear everywhere it’s used.
4️⃣ Protect key assets with content locking
Block Unwanted Edits: The new editor introduces a content-locking feature so administrators can designate which sections are off-limits (e.g., logos, headers, legal text).
Enforce Brand Standards: Prevent accidental changes to critical branding or compliance sections by local teams.
Flexible Governance: You decide which modules remain editable (e.g., text blocks) and which remain locked for brand consistency.
5️⃣ Harness AI for subject lines, preview text & suggested blocks
AI-Generated Subjects: Tweak tone, length, or style with a click. The system can propose multiple variations to boost open rates.
Preview Text Optimization: Prompt AI to generate compelling preview text, encouraging recipients to open your email.
Auto-Created Content Blocks: Need quick ideas for a hero banner or CTA? AI can suggest copy and layouts, speeding up email creation while maintaining quality.
Have you already tried the new Marketo Email Editor? 🎨📩