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  • English
    • Spanish
  • Marketing Challenges
    • Strategy Challenges
      • More Leads
      • Better Leads
      • Lower Lead Cost
      • Faster Cycle
      • Customer Expansion
    • General Challenges
      • Integrations
      • Automate Processes
    • Better Data and Utilization
  • Our Solutions
    • Marketo Implementation
    • CRM Integration
    • Marketo Audit
    • Consultancy Services
    • Marketo Training
    • Data and Reporting
    • Flowsteps.io
  • Marketo
  • Academy
    • Webinars
    • Blog
    • Guides
  • About Us
    • Careers
  • Contact Us
  • Request Demo
Academy | Pills

💊 Mastering API Limits and Common Errors

Why API Limits Matter

API limits prevent overloading Marketo and ensure smooth operations.

Exceeding them can cause:

  • Request Limit Exceeded (20015): Must wait until 00:00 UTC for reset.
  • 413 Request Entity Too Large: Payload exceeds size limits (1MB or 10MB for imports).
  • 414 Request URI Too Long: URI of a GET request exceeds 8KB.

How to Monitor and Stay Within Limits

  • Track Usage: Go to Admin > Web Services to check daily limits and usage trends.
  • Plan Requests: Understand daily and per-minute limits to avoid spikes.
  • Set Alerts: Get notified at 80% usage to adapt before hitting limits.

How to Prevent Common Errors

  • Batch Requests: Combine smaller requests into bulk operations.
  • Optimize Filters: Avoid triggering unnecessary API calls with better targeting.
  • Use POST for Long Queries: Switch from GET if the URI exceeds 8KB. Add _method=GET to include the query in the body.
  • Split Large Payloads: Keep requests under 1MB (or 10MB for imports).

Pro Tip 🛠️

Disable unused integrations to free up API capacity. Always monitor size and length of requests to avoid common pitfalls.

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