💊 The Two-Step Form in Marketo

Are you tired of watching potential leads slip through your fingers due to lengthy and cumbersome forms? The struggle ends now! We're thrilled to introduce a revolutionary solution that promises to keep user engagement high and frustration low. Say hello to the Two-Step Form!

Our innovative approach divides the data collection process into two manageable steps. Initially, users are prompted to fill out a basic form. Once completed, they're directed to a second form for more detailed information. This method significantly cuts down on abandonment rates by ensuring that essential contact details are captured early on, without the need to re-enter their email.

Leveraging Marketo's progressive profiling feature in the second step enhances the user experience and maximizes data collection efficiency. By capturing the email in the initial step, we ensure a smooth transition to more in-depth questions, all while maintaining the user's interest.

Concerned about those who might drop off after the first step? Worry not! With Marketo's Smart Campaigns, you can easily retarget these users by capturing their email addresses early on. This strategy ensures that no potential lead is lost, even if they hesitate to complete the second form.

Embrace the power of the Two-Step Form and transform your lead generation strategy. Experience reduced abandonment rates, improved user engagement, and a significant boost in conversions.