💊 Understanding Boolean Fields
🔍 What are Boolean Fields?
In Marketo, boolean fields are simple true/false (or yes/no) fields. They're useful for capturing binary data, such as whether a person has opted into a newsletter or attended an event.
✅ Importing Boolean Values
When importing lists, the values for boolean fields need to be precise. Typically, "true" and "false" are used, but Marketo also recognizes "yes" and "no". Be cautious, as inconsistencies in your import values can lead to data inaccuracies.
🚫 Handling Null Values
Contrary to common belief, boolean fields in Marketo can be null. This is useful for differentiating between a field that hasn't been set and one that has been explicitly set to false. For example, an unset opt-in field (null) is different from a user explicitly opting out (false). This distinction is important for accurately managing and interpreting your data.
🔄 Triggering Data Value Changes
When working with boolean fields, understanding how data value changes are triggered is crucial. For instance, a field changing from "true" to "false" or vice versa will trigger data value change triggers. However, setting a field to null does not trigger a data value change to false. This behavior can impact how you set up your smart campaigns and workflows.
By mastering boolean fields, you can ensure cleaner data and more effective marketing automation. Whether you're importing lists or setting up complex workflows, knowing how to manage these fields is key.