💊 Understanding Cookie Consent Impact on Web Activity Tracking
Hey Operations Marketers! 👋 Ever wondered how cookie consent affects your web tracking in Marketo? Let's break down the essentials.
🔍 Cookie Consent and Web Activity
When a user declines cookies on a website with the Munchkin code, their web activity isn't recorded in Marketo's activity log. What does this mean for us? 🤔 It means we might miss out on tracking some user actions accurately. 📉
📊 Discrepancies in Reporting
Imagine creating a smart list to track how many people have filled out a form on your website. Then, you generate a web page activity report. You might notice a mismatch between the number of form submissions and web visits. Why? Because not all visitors' activities are logged if they didn't accept cookies.
Ensuring Accurate Data
To minimize these discrepancies, it's crucial to understand the impact of cookie consent. While we respect user privacy, we also need to adapt our strategies to ensure our data remains as accurate as possible. This could involve encouraging cookie acceptance or using alternative tracking methods.
As marketing pros, staying informed and adaptable helps us maintain accurate insights and effective strategies. With Marketo, we can navigate these challenges and keep our tracking on point. 🙌🎯