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💊 Understanding Nested Programs in Marketo

Nesting programs in Marketo can streamline your marketing efforts, improve tracking, and add flexibility to your campaign management. Here’s a quick breakdown of how nesting works and why it can be beneficial:

Nesting Email Programs in Default and Event Programs

  1. Default Programs: This allows you to consolidate email performance metrics within a single parent program, which can simplify reporting and organization.
  2. Event Programs: For webinars and global events, nesting Email Programs enables you to use localized time zones effectively, ensuring your communications align with the audience's schedule.

Advantajges of nesting Default Programs in Engagement programs

  1. Streamlined Content Delivery: Add a Default Program as a content asset within an Engagement Program stream, making it easier to manage and scale complex nurture tracks.
  2. Improved Reporting: Track specific metrics (e.g., engagement and form fills) within the nested Default Program while maintaining a high-level view in the Engagement Program.

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