Marketing Management: Manage Your Plans and Resources Better
All departments of a company need a system to record and manage the data of the operation. Marketing is no different. According to a Gartner study, the automation of financial management and marketing management processes reports significant gains:
5% to 20% reduction in investment in low-performance campaigns
1% to 10% budget savings by avoiding hasty expenses at the end of the year.
60% to 90% reduction in non-aligned programs.
Marketo serves as the single source of information to manage marketing objectives, investment, forecasts and current vs. budgeted spending.
Get an overview of your investment variations across teams and regions without the headache of consolidating calculation templates and converting currencies.