Marketo Social Marketing
Marketo Social Marketing makes it easy for your current and potential customers to share and amplify the impact of your company's messages. According to a recent Forrester Research report, 70% of consumers trust a friend's recommendations, while only 10% trust advertising.
Marketo allows you to implement and integrate these applications in all the places and media where you are interacting with your potential clients: your website, landing pages, your Facebook pages, your emails, etc.
Thanks to integrated monitoring, it is possible to build your Social CRM whose database integrates the social profiles of potential customers, their way of sharing information, their comments and their way of influencing the result of your company.
And it is also possible to use this information as part of your Lead Scoring, and thus detect which leads are ready for sales.