Academy | Pills

💊 Self-service Flow Steps solve five major limitations of Webhooks

Marketo's Self-Service Flow Steps (SSFS) are an exciting upgrade from webhooks, addressing five key challenges marketers have faced for year.

Managing Trigger Campaigns 🔄

  1. Customization: Webhooks offer limited flexibility, relying on program-level tokens for variability. In contrast, Self-Service Flow Steps (SSFS) allow custom fields and dynamic dropdowns, making each flow step more adaptable and responsive to real-time data.
  2. Ease of Use: No more configuring URLs and JSON—SSFS offers an intuitive, non-technical interface.
  3. Batch Operations: SSFS supports batch campaigns, handling up to 1,000 records at a time, making large-scale tasks easier.
  4. Reliability: Unlike webhooks, SSFS operates asynchronously, so complex processes won’t time out.
  5. Data Scope: SSFS supports both lead and program data, giving you broader data-handling capabilities.

For more information, check out the full post by Joshua Arrington on Marketing Nation.

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