Mario Baroja

Partner & Senior Marketing Consultant at Kapturall

Over 20 years in Sales, Marketing and Consulting roles. Experience in internationalization, and worked for International companies before cofounding Kapturall. In 2013 he became the first Marketo Certified Expert among Spanish speaking countries. Is married and has 3 children, so surely he knows his stuff about large accounts. He lives in one.

Posts by Mario Baroja:
Predictive Audiences in Marketo: Segment Your Campaigns with AI
Predictive Audiences in Marketo: Segment Your Campaigns with AI

Discover how Marketo’s Predictive Audiences feature, powered by AI, can help you segment smarter, send less, and achieve more. Fewer contacts, greater impact.

How to filter bot activity in emails with Marketo
How to filter bot activity in emails with Marketo

Bot activity can distort your Marketo email metrics, leading to inaccurate reports, inflated lead scores, and automation misfires. This guide explains how to enable Marketo’s Bot Activity feature to filter out false interactions and ensure your data reflects real engagement.

This Time It’s Personal – What Web Personalization Can Do For Your Business
This Time It’s Personal – What Web Personalization Can Do For Your Business

Learn how web personalization can transform your business by tailoring experiences to boost engagement and conversions.

Lead Scoring – What It Is And Why You Need It
Lead Scoring – What It Is And Why You Need It

Lead scoring helps prioritize leads by conversion potential, enhancing sales alignment and marketing efficiency.

Knowledge Is Power: Making ABM Work
Knowledge Is Power: Making ABM Work

Implement effective Account-Based Marketing strategies to strengthen client relationships and drive sales.

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