Head of data at Kapturall
Federico Macías Vidal is a business professional with 12 years of experience focused on applying technology to improve and automate business processes and analysis. He has worked at major companies such as Microsoft and PwC, and also at SMBs and startup projects. He is currently the Head of Data at Kapturall, helping companies get the best data quality and insights for their marketing initiatives.
The great thing about Marketo is the breadth and depth of data it collects. Data can enter the system from…
One way to compete in modern marketing is by leveraging powerful tech. The type that transforms how businesses approach their…
Welcome to the era of data-driven marketing, where intuition pairs itself with solid evidence to forge a better path forward!…
Fix Up, Look Sharp! Getting Your Data Into Great ShapeAs head of data at Kapturall, Federico Macías Vidal works with…
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