Supercharge Your Marketo Campaigns with Our ClearBit Enrichment Flow Step

ClearBit SSFS

Are you looking for a seamless way to enhance your lead data in Marketo? Look no further! Our custom Marketo Self Service Flow Step integrates the powerful ClearBit Enrichment API into your Smart Campaigns. With just a few clicks, you can unlock a wealth of valuable information about your leads, including their name, location, bio, social handles, and much more.

  1. Effortless Integration: Our Marketo Self Service Flow Step (SSFS) makes it incredibly easy to integrate the ClearBit Enrichment API into your Smart Campaigns. No need for complex configurations or manual work.
  2. Enriched Leads Data: By leveraging the ClearBit Enrichment API, you’ll gain access to a wealth of information about your leads, enabling you to personalize your marketing efforts, segment your audience more effectively, and drive better engagement.
  3. Improve Conversion Rates: With enriched lead data, you can target your audience more precisely and create more relevant campaigns, ultimately leading to higher conversion rates and better ROI.
  4. Save Time & Resources: Automate the process of enriching your leads data, freeing up your marketing team’s time and resources for more strategic tasks.

Ready to supercharge your Marketo campaigns? Register now to start using our ClearBit Enrichment Self Service Flow Step and watch your lead data transform like never before!


To install Kapturall’s ClearBit Flow Action service in Marketo, you’ll need to enter the installation URL, which is, in the Service Providers menu of your Admin Section.

Make sure you have Admin permissions in Marketo, as custom flow step installation requires these permissions.

Enter Credentials

Once you’ve entered the URL, click “Next” to proceed to the Enter Service Credentials section.

OpenAI Kapturall Credentials

Map Outgoing Fields

The outgoing fields here are email (required) and ip_address.  Passing the IP Address  is strongly recommended to improve match rates.

ClearBit Outbound Mapping

Inbound Marketing

ClearBit’s Enrichment API Endpoint returns a large amount of data.  With the inbound mapping rules you can control what data will flow back into the person record and which fields will store that data.  Remember you will need to set the field to “Active” and set a Marketo Field.  For more information about the incoming data you can reference the ClearBit API documentation.

ClearBit Inbound Mapping

Enter Your ClearBit API Key

Enter your ClearBit API key in the given field. You can see your API key in your account here.

ClearBit API Key (Example)

If you don’t have a key, you can create a free account.

ClearBit API Key

After initial onboarding, you can always edit the service details as needed by accessing the service detail screen from the Service Providers grid.


Flow Action

Once installed you should see the Enrich with ClearBit flow action available inside of the smart campaign flow steps.

ClearBit SSFS Add to Flow

When added to a flow the only parameter is Use IP Address which we recommend to set to true to improve match rates.

ClearBit SSFS

Trigger & Filter

You should also see the trigger and filter associated with the ClearBit Flow.