Josh Arrington

Maketo Champion & CMTO

Marketing technology consultant & full stack developer specializing in marketing automation, strategy and highly effective campaign execution. Recently named Marketo Champion by Adobe. Over 18 years of experience working with companies to identify the right mix of marketing technologies and putting them to work with profitable purpose.

Posts by Josh Arrington:
The future of lead qualification is AI-powered
The future of lead qualification is AI-powered

Explore the transformative power of AI in lead qualification and marketing automation.

Self-Service Flow Steps: Marketo’s Game-Changing Feature Has Untapped Potential
Self-Service Flow Steps: Marketo’s Game-Changing Feature Has Untapped Potential

Unlocking the power of Marketo’s Self-Service Flow Steps: a game-changer in marketing automation. Dive in as we explore its edge over webhooks and more.

Hyper Personalization with Marketo & OpenAI
Hyper Personalization with Marketo & OpenAI

AI Meets Marketo: Transforming Personalization with ChatGPT’s Advanced Language Models. Discover how integrating AI capabilities can elevate your marketing campaigns to offer genuine, tailored interactions that resonate with your audience.

AI-Powered Segmentation in Marketo with OpenAI
AI-Powered Segmentation in Marketo with OpenAI

Segmentation is a powerful tool within Marketo. When set up correctly, it enables us to target and personalize every other…

The Future of Work? Exploring the Transformative Potential of AI and ML
The Future of Work? Exploring the Transformative Potential of AI and ML

The rise of Artificial Intelligence (AI) and Machine Learning (ML) tools in recent years has crashed into so many industries…

Understanding The Talking Future of Lead Segmentation
Understanding The Talking Future of Lead Segmentation

To The Right People: Understanding The Talking Future of Lead SegmentationLead segmentation is a crucial aspect of any marketing campaign….

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